Case Study
Reddy Roasts
On the path to serving Melbourne’s finest roasts
About Reddy Roasts
Reddy Roasts, a premier Takeaway and Delivery establishment renowned for its delectable home-cooked style meals and snacks crafted from the freshest locally sourced ingredients, embarked on a transformative journey to revamp its online presence. Facing challenges in garnering visibility in the digital realm and grappling with finding the right marketing strategies, the company initiated a website relaunch in September 2023. With a dedicated focus on enhancing user experience and optimizing search engine visibility, Reddy Roasts aimed to amplify its digital footprint and attract a broader audience.
Problem summary
Founded in 1988 with a dedication to providing top-notch catering services, Reddy Roasts has been serving customers across Australia for over three decades. Despite its well-established brand reputation, the company encountered hurdles in optimizing its online presence and engagement. The outdated website layout and inadequate search engine visibility presented formidable challenges for Reddy Roasts in effectively reaching its target audience.Objectives
The primary objectives of the website relaunch were to enhance user experience, increase online visibility, and drive organic traffic to the website.Solutions
Upon discovering Marketing4Restaurants and tuning into “Secret Sauce” by James Eling, Reddy Roasts sought consultation for a website revamp. This pivotal decision prompted the implementation of a comprehensive strategy, focusing on website redesign, content optimization, and search engine optimization (SEO) techniques. Leveraging modern design principles and strategic keyword targeting, the company aimed to enhance website usability and improve its ranking on search engine results pages (SERPs ). The revamped website boasted a user-friendly interface, enriched with informative content about catering services, and optimized landing pages targeting relevant keywords.
Proven Results
Reddy Roasts’ website relaunch in September 2023 led to remarkable successes across key metrics. With a notable 58.42% increase in user traffic and an impressive 79.13% rise in sessions, coupled with a substantial 74.42% increase in engaged sessions, the company witnessed significant boosts in online engagement. The average engagement time per session soared by an impressive 163.71%, indicating heightened interest and interaction with the website content. Furthermore, there was a notable 10.1% increase in engaged sessions per user, highlighting the enhanced user experience. These achievements not only showcase the effectiveness of Reddy Roasts’ digital transformation but also solidify its position in the catering industry, poised for continued growth and success in the digital realm.