Case Study

Mutts Cafe

Pawsitive progress for Mutts Cafe’s with a Custom Website Solution

About Mutts

Allan and Brodie, the proud owners of Mutts Cafe, embarked on their journey in 2020 with a vision to create a welcoming space where everyone feels like they belong. Inspired by the diverse cultural influences that enrich our lives, they chose the name “Mutts” to celebrate the beauty of our differences. Their mission is to foster a sense of community and acceptance, making Mutts a home away from home for all.
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Problem summary

Before engaging our team, Mutts Cafe faced several challenges. Firstly, their online visibility was limited, restricting their reach to potential customers beyond their immediate vicinity. Secondly, the absence of an online presence meant missed marketing opportunities, hindering their ability to effectively promote their unique brand message and values. Lastly, customers found it difficult to access essential details about the cafe’s menu, location, and operating hours, leading to a disjointed customer experience.

Objectives

To address these challenges, Mutts Cafe set out clear objectives. Firstly, they aimed to increase their online visibility by developing a website to attract more customers. Secondly, they sought to communicate their brand values through engaging content that reflected their inclusive ethos and mission statement. Lastly, they aimed to improve the overall customer experience by providing easy access to menu options, location details, and contact information.

Solutions

Together, we developed a user-friendly website that served as a virtual extension of the cafe. Featuring vibrant visuals, engaging content, and intuitive navigation, the website effectively communicated Mutts Cafe’s unique brand identity and values. Additionally, the website was optimized for search engines, ensuring improved visibility on search engine results pages. Recognizing the importance of mobile accessibility, the website was designed to provide a seamless browsing experience across various devices.

Proven Results

The implementation of the website yielded significant outcomes for Mutts Cafe. Within just two and a half months of launching the website, Mutts Cafe experienced a remarkable increase in online traffic surpassing 22,500 in views from 60 – 90 google views per month without a website. Through the website, Mutts Cafe effectively communicated its brand values and mission, resonating with a wider audience and fostering a sense of community. The intuitive layout and informative content on the website contributed to an enhanced customer experience, enabling visitors to easily access relevant information about the cafe.

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